1. Determine your skin undertone – cool, warm or neutral.
2. Use a color wheel to select a shade that contrasts with your skin undertone.
3. Match your lipstick color with your outfit.
4. Consider the occasion and time of day.
5. Go for a shade that complements your eye color.
6. Test the lipstick on your fingertips instead of your wrist to get a better color match.
7. Choose a lipstick color that complements your hair color.
8. Go for a sheer or light-colored lipstick for a natural daytime look.
9. Choose a bold, dark or bright color for a night out or special occasion.
10. Consider the shape and size of your lips when selecting a shade.
11. Choose a glossy or matte finish depending on the look you are aiming for.
12. Consider your personality and style – bold, subtle, playful or romantic.
13. Try out different shades in the store before purchasing.
14. Look for a lipstick with moisturizing ingredients especially if you have dry lips.
15. Check for any allergies or sensitivities to certain lipstick ingredients.
16. Opt for a long-lasting or transfer-proof lipstick if you will be eating or drinking.
17. Choose a color that enhances your natural lip color.
18. Consider your age and the effect of the lipstick on your complexion.
19. Check online reviews and swatches before purchasing.
20. Experiment with different shades and have fun with it!
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